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Dr Oksana Gerwe
Reader in Strategy and Entrepreneurship

Eastern Gateway 203

  • Strategy and Entrepreneurship

Summary

Dr Oksana Gerwe (PhD, MBA, IE Business School, Madrid) is the Associate Head (Education) and Reader in Strategy and Entrepreneurship at 91影视Business School, 91影视University London.

Oksana’s teaching and research focus on Competitive and Corporate Strategy, Innovation and Entrepreneurship.  Her research and intellectual interests range from the sharing economy to peer-to-peer business models to disruptive innovation. One of Oksana’s main goals is that research and teaching are strongly connected and aligned.  “Disruptive innovation and the advancement of the Sharing Economy continue to radically change the world around us and the competitive landscape across multiple industries. I like to use my research to inform the students about these relevant and cutting-edge issues.”  

Oksana’s research has been presented at multiple conferences and institutions around the world.  Her work has been published across a range of academic journals, such as Journal of Management Studies, Entrepreneurship Theory and Practice, Technological Forecasting and Social Change, Journal of Business Research,  as well as featured as book chapters and case studies, receiving multiple awards and prizes such as the Best Paper Award and the Best Case Award.

Recent publication in Journal of Management Studies (4*), 2023. Micro Entry Theory: Understanding the Drivers and Effects of the Entry of Micro Players in the Context of Digital Platforms.

Qualifications

LinkedIn page:

Responsibility

Oksana teaches modules on Competitive and Corporate Strategy, Entrepreneurship, Innovation and Knowledge Management and Strategic Management.  She has also delivered several specialised courses on the Sharing Economy, Collaborative Finance and Crowdfunding.

Newest selected publications

Silva, R. and Gerwe, O. (2023) ''. Journal of Management Studies, 0 (ahead-of-print). pp. 1 - 29. ISSN: 0022-2380

Journal article

Gerwe, O. and Silva, R. (2023) 'Inquiry into digital peer-to-peer platforms', in Cennamo, C., Dagnino, G. and Zhu, F. (eds.) Research Handbook on Digital Strategy. Cheltenham : Elgar. pp. 177 - 193. ISBN 10: 1-80037-890-4. ISBN 13: 978-1-80037-889-6.

Book chapter

Gerwe, O., Silva, R. and De Castro, J. (2022) ''. Entrepreneurship: Theory and Practice, 46 (4). pp. 833 - 856. ISSN: 1042-2587

Journal article

Gerwe, O. and Silva, R. (2021) 'Inquiry Into Peer-To-Peer Platforms: Classification Of P2P Platforms And Drivers Of Peer-Supplier Entry'.41st Annual Strategic Management Society Conference. Toronto (Virtual). 18 - 21 September. Proceedings of the 41st Annual Strategic Management Society Conference. pp. 1 - 7.

Conference paper

Alansari, H., Gerwe, O. and Razzaque, A. (2021) 'Role of Artificial Intelligence During the Covid-19 Era', in Musleh Al-Sartawi, AMA. (ed.) Studies in Computational Intelligence. Cham, Switzerland : Springer. , 974. pp. 157 - 173. ISBN 10: 3-030-73057-3. ISBN 13: 978-3-030-73056-7.

Book chapter
More publications(24)